THE USE OF INFORMATION SYSTEMS IN EDUCATION

As you may or may non cognize, an Information System is a aggregation of hardware, package, informations, people, and processs that work together to bring forth quality information and instruction is the procedure of geting cognition. How do people get this cognition you may be believing? Well, they learn from other people such as pedagogues, employers and workers. There are many signifiers of stuffs that are used in instruction. The traditional stuffs would be the text books and manuals used for acquisition tools, but in todays times it ‘s a different narrative. Educators are now turning to computing machines to help them with larning. This new manner of acquisition is going highly popular and is realy distributing fast. Not merely can you utilize information systems inside the schoolroom to attach to face to confront larning but it can besides be used for distance acquisition. Learning has no boundries when it comes to IS. The Internet allows pupil to hold to entree to an eternal sum of information for research intents.Students of all ages can utilize on-line activities that relate to their capable affair and keyboarding accomplishments are being developed at really early ages. In order to succed and derive more cognition about our information-rich society, pupils must be able to utilize this engineering efficaciously, both in an educational scene and beyond. The instructors of today are confronting many challenges and alterations, it is going an progressively more hard occupation because of the immense sums of outlooks. By utilizing engineering in learning it can really assist with many outlooks faced by the pedagogues of today. IS alterations from twelvemonth to twelvemonth therefore it is of import for a instructor to take portion in professional development in engineering. Professional development ensures that engineering is used eficiently and efficaciously in order to make new chances for larning and to advance pupil accomplishment. In a manner, Information Systems have become the anchor of modern instruction. It allows schools to hive away valuable pupil information and assists the disposal section with the direction of the full school. When an IS tool is good to larning, it benefits learning. If an IS tool is good to learning, it in bend benefits disposal and the learning pupils and so on. It is a collaborative attempt which affects all facets of instruction. Teachers can show many IS tools to pupils in order to assistance in the acquisition procedure. Examples of these acquisition tools would be E-learning, Web TC, online categories, construct maps and distance acquisition are all classified as signifiers of instructional engineering. Distance acquisition has many benefits, these include leting pupils to go to categories when the state of affairs does non allow them to go to the on-campus talk, it gives the pupils flexibleness to work on assignments when their agenda permits them to and in bend this releases a pupil from go toing a category where a set twenty-four hours and clip is scheduled. Students besides have the priviledge to make synergistic teamwork between groups every bit good as have the chance to cormmunicate with people from different backgrounds, civilizations from all around the universe. Having IS capablenesss in the schoolroom allows pupils to hold mention stuffs at their fingertips. The web is non merely a beginning for communicating but can besides supply mention for an tremendous figure of subjects. Today ‘s web non merely consists of Web sites where information on assorted subjects can be found but it contains pictures where the ocular scholar can analyze subjects in a manner that they process information. This resource provides pedagogues with prosecuting digital resources to be more effectual in the schoolroom and in bend addition pupil involvement by linking the schoolroom to an abundant sum of information from around the universe. When utilizing such resources, the instructor is now a facilitator in larning the capable stuff and non person who is talking the stuffs like in the yesteryear. The bulk of the determinations made within educational establishments are made from analysing informations this information is collected by the usage of IS engineering. Examples of IS engineering would be an on-line trials ( such as Exam View or Quiz Star ) where pupils take trials online and recieve their consequences about immediatly. This on-line tool so shops the trial and the memo to the trial, but will besides hive away the pupils replies. A study can be instantly generated after the trial has been completed. The information from the studies will instantly be available for instructors so they can be shown where the pupils are fighting. A common illustration of the usage of this engineering in the schoolroom are pupils utilizing computing machines for research undertakings, computing machine package and presentations. Assorted applications are taught to pupils on a day-to-day footing. Due to the fact that today ‘s pupils learn in many different ways, instructors need to calculate out variou effectual methods for them to acquire that information. The regulations of the past bash non use to the pupils of today. Alternatively of the pupils necessitating to accommodate to suit the cast of what the instructor expects, the instructor needs to accommodate the manner they deliver that information to the pupils. IS helps better instruction in the schoolroom due to the fact that it gives the instructor the chance to educate the pupils many different ways. It requires pupils to believe outside the box and acquire a better apprehension of the information that is being presented to them. Students besides have a opportunity to research thoughts on manus and do their acquisition more meaningful and relevant. In the yesteryear, instruction was one dimensional. However, due to engineering altering the ambiance in the schoolroom, instruction is now teacher directed, but pupils can go farther engaged with helping the instructors lesson with the provided engineering at a chink of a button. Teachers besides have to set up a ground for utilizing IS in the schoolroom and have to do the instruction successful for their pupils. In order for learning to be effectual instructors need to let flexibleness in the lessons prepared on a day-to-day footing. In the society of today, information systems are altering quickly twenty-four hours by twenty-four hours. There are many different manners of engineering that can be use to hike acquisition for pupils. These manners of engineering can run from Power Point presentations to mobile laptops with Internet entree for each pupil. With engineering like this in the schoolroom the pupils get a much better quality of larning. Nowdays information systems are going easier and easier to utilize and this makes it more convenient for pupils who wants to make research and happen solutions to there jobs. Students gain cognition through computing machines where engineering is used basically as a coach and serves to increase the pupils basic accomplishments and cognition and where engineering is used as a tool that can be applied to a assortment of ends in the acquisition procedure which can function as a resource to assist develop higher order thought, creativeness and research accomplishments. Communication is highly of import if you want the right message to be delivered. There are many different ways to pass on. Using the right method for its bringing is merely every bit of import. In the past instructors and pupils would do presentations in category and would utilize flip-charts, overhead projectors, or blackboards as their primary medium. Now, we have electronic whiteboards that record what the instructor writes, so pupils can entree the animated or narrated information on a computing machine for alteration after the presentation. Power Point presentations can besides be used, in which we can incorporate text, picture, sound, artworks, links to other paperss, or links to the Internet. This widespread application allows both pupils and instructors to pass on in a truly multimedia format. Social networking sites, electronic mail ( e-mail ) , and web logs ( web logs ) are three more agencies of easing communicating among pupils. Collaboration is now simpler than of all time due to the usage of online tools and package that allows pupils and pedagogues to work together on undertakings. Wikis, web seminars, and video conference calls are a few ways that pupils and instructors can come together and portion information with other pupils and co-workers. Communication can besides be done via the Web. Students can link to the cyberspace by utilizing either Dial-up entree, radio webs, DSL ( Digital Subscriber Line ) , satellite modems or overseas telegram modems. Many schools of today have Web sites that connect users to school calendars, upcoming featuring events, contact information for the school and pedagogues, library resources and a batch more. If IS did non be this would wholly be impossible to make. This method of communicating allows schools relay information to parents and pupils in a timely mode. Lots of schools have incorporated a type of IS that allows parents and defenders to hold entree to their kid ‘s consequences and attending record. In a nut shell parents sign up for their ain user name and watchword and so they have sole entree to this type of information. Via this IS tool, schools can hold 24/7 communicating with parents to inform them of their kid ‘s advancement in each category. When pupils graduate and enter into the on the job universe, they must be equipped with the necessary accomplishments to vie in an international market. An illustration of a accomplishment would being able to video conference which removes the boundaries of a traditional schoolroom. The pupils are able to derive valuable cognition that is outside of the text edition by speaking to pupils in that state. From the pedagogues ‘ point of view, computing machine applications allow for them to take a traditional schoolroom and turn it into a practical schoolroom. In the schoolroom, the assorted types of engineering deliver different signifiers of content and serve many different intents. Examples of this would be word processing and e-mailing which promote communicating accomplishments, database and spreadsheet plans which promote organisational accomplishments, every bit good as patterning package which encourages the apprehension of mathematic every bit good as scientific constructs. Educators and pupils likewise are both looking for better ways to present and larn information. Most educational plans use a computer-based preparation attack. Schools are rapidly accommodating to thse preparation plans and it in bend aids pupils in larning. The benefits that information systems give to the educational procedure are endless.

Chapter 27 History Quiz

Megan Golden RDNG 4240-502 11-20 Assessment Idea Assessment is the ongoing, systematic collection of information on all students. Reading Assessment is one of the pillars of effective reading programs. Assessing reading skills can be very repetitive and can easily get boring. Many students dread to be tested especially the ones who struggle with reading. Finding new ways to assess students in reading will help not only you but more importantly the student.There are many different ideas in which you can assess a student in reading other than just by paper and pencil. There are many projects, games, and online software available. For my particular idea I chose to pick a game. I recently observed a classroom where the teacher used this particular game, and I realized how much the kids enjoyed the game while also learning. Dividing the class into a team to do a game is always a good idea because its take pressure off of weak readers.After dividing the class into two different teams, call on a student and hold up a flash card, then have the student pronounce the word. Make a tally mark each time the student pronounces the word correctly. By keeping up with who had more tally marks and rewarding the team who had more always helps encourage the children. Also while doing this activity, be sure to make note of any students who were struggling. By making these notes it will let you know which student needs assistance.

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction. The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession. Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy. Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession. therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P. (2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12 The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.

History of Jazz Fusion. Social Changes and Jazz Fusion Essay

History of Jazz Fusion. Social Changes and Jazz Fusion - Essay Example When looking at the jazz fusions of the 1960s and 1970s, it can be seen that there is a direct relationship to both the expression of artistic advancement as well as the commerce which is associated with this. The combination of both intents by the various artists is one which has created several formulas for jazz fusion and has led to different sounds as well as new commercial opportunities for musicians. The formats and the interest which is surrounding this continues to remain as a main initiative with the idea of jazz and the promotion of specific formulas which can be used for higher interest among individuals who enjoy this particular expression of music. History of Jazz Fusion The propagation of jazz in the 1960s and the 1970s was associated with changes which were occurring in music during the time. Traditionally, jazz was known as an experimental style and was based on improvisation. However, the jazz form was constructed as the foundational movement with the ability to add in extra components to this. The construction of the jazz tradition was based first on the social roots, which was inclusive of innovation and experimentation as the basis of the art. The styles and periods that were before this time began with the blues, which emerged into swing, free jazz and jazz be-bop. Each of these related to finding a diverse way of expression, moving into improvisation that would be accepted and looking at more complex ways of examining style and expression. By looking at these components, there was the ability to create a different understanding and progression of jazz and the meanings which it held in contemporary society (DeVeaux, 1991: pg. 525). The historical aspects of jazz that led to the jazz – fusion of the 1960s was also inclusive of historical associations with popular culture of the time as well as the jazz culture that was well – known. The ideal of innovation, progression and the invention of new sounds was a part of the foundatio nal formula of jazz. However, the 1960s and 1970s began to move into these formulas not only as aspects of experimentation, but also moved into the ability to change the styles according to the sounds that were common during the time. This stayed in line with the jazz tradition and was able to tap into the cultural styles that were beginning to form in the contemporary society, such as rock and roll as well as pop. The concept of American jazz and the several branches which grew from this emerged during this time, specifically in light of the innovation and foundational ideologies of experimentation that were a part of jazz (Peretti, 1997: p. 35). Social Changes and Jazz Fusion Another aspect which was changing the way in which jazz was presented in society was from the cultural and social affiliations with music. During this time frame, jazz was known to be at a crossroads. There were traditions of jazz which were well – known to many; however, these were considered classics and often couldn’t be expressed in the same way. Repeating the same expressions in jazz through the traditional forms and the blues elements became one which didn’t work with the needs for jazz. At the same time, there was an emergence of cultural and social expressions that were based on diversity of thought as well as a changing ethnic identity within the culture. The traditions of music began to form within the culture as the main association of identity and were expanded on to reach specific groups who could best relate to these ideologies. The social movements were then a part of the jazz expressions and fusion that became a part of this time frame (Barkley, 2007: 6). The concept of creating a new sense of identity was one which jazz formed specifically because of social movements and the relationships which could be created. The Civil Rights Movement, aspects of free expression and the liberty to expand on various forms of ideals were the main concepts

Field site task Essay Example | Topics and Well Written Essays - 3000 words

Field site task - Essay Example Studies of Society and Environment (SOSE) is an essential part of almost all the Tasmanian educational institutions has been designed and implemented at school level. It contains variety of disciplines in their vast fold including History and Geography in particular and Anthropology, Sociology, Political Science and Economics in general; all of them are required to be kept in view while making a learning plan as the part of classroom curriculum on the one hand and field side task on the other. The best teaching plan will be the one designed to meet the needs and interests of the particular students we are teaching. (McDonald, 2001:23) I have selected the Salmon Ponds in my plan as the area situated in Derwent Valley for my field side task. Since fieldwork is an essential part of my course in SOSE, so all the activities related to it must be well-knitted and properly planned according to the requirements and patterns designed and developed for this purpose. Before embarking upon the t opic, it would be advisable to introduce and discuss the historical and geographical significance of the area under study. Salmon Ponds is situated in the Derwent Valley, which is not only an important part of Tasmania, but also is a remarkable region containing gorgeous scenes of natural beauties and worthwhile charms. Due to its splendid landscapes, magnificent planes and pageant hills, the valley captures the attention of visitors from different parts of the world. Since Tasmania maintains a rich cultural heritage, ideal geographical location and traditional historical background, it is therefore the area provides a lot for studies and research work especially in the discipline of SOSE. It is estimated that Aborigines were the most primitive community of the region, which have been stated living in this area for the last 35,000 years. Tasmania is said to be linked with the mainland nearly ten

Research proposal on how maternal incarceration affects children's Article

Research proposal on how maternal incarceration affects children's academic performance in the Bronx - Article Example The ordinary and average mom wakes up early in the morning to make breakfast for the schooling kids, prepare their things before the yellow bus arrives and send them off to safety. Owing to the dynamics of the strength of this bind, separating the child from the mommy will devastate, dislocate and disorient the life of the former while causing pain and unbearable sorrow to the latter. Incarceration is among the causes of the split. In the instant study and research proposal, the principal object of the undertaking is the case of schoolchildren from the Bronx of New York City whose mothers are behind bars. Several studies have indicated that the academic performance of those children is adversely affected by the separation. Special emphasis is had on African-American incarcerated mothers. Kids are deeply affected by the traumatic experience of their mothers being sent to jail. They feel left out or develop that frame of mind where they blame themselves for the unfortunate and sorry plight of the parent. The embarrassment and stigma brought about by the jailing of their mothers are significantly imprinted on the minds of these young people. Resultant of these circumstances, the subject children tend to have emotional and behavioral predicaments including poor showing in school. They are also vulnerable to becoming juvenile delinquents or drug addicts or both. They become figures themselves in the criminal justice system just like their parents who are mostly black or Latino. (Edelman, Marian Wright: Mothers Rocking the Prison Cradle. Politics. The Huffington Post. June 23, 2008. All Bronx News, All the Time! [internet]. Accessed on July 29, 2009. Available at: http://bronxnews.wordpress.com/2008/06/24/mothers-rocking-the-prison-cradle/) Disconnected from their mothers due to detention or imprisonment, the usual scenario for the abandoned children is that they are entrusted to the custody of a foster care of the government or of their kin. This situation results to these kids having difficulties in focusing to their studies in school. They find it hard to relate to their classmates and develop a sense of isolation. They also tend to have emotional shortcomings. (Nyary, Sasha. Foster Children With Mothers In Jail. March 2004. Children. Gotham Gazette. New York City News and Policy. [internet]. Accessed on July 29, 2009. Available at: http://www.gothamgazette.com/article/children/20040303/2/901) One child who had experienced getting removed from his family as a toddler when his mother was sent to jail would always be haunted by the dark past. Even when already living with a new family, he could not shrug off the sad memories indelibly marked in his recollections. He could not grow out of the ordeal. He would remember his mother reeling deeper into addiction and financial hardships. He would not forget her going to and fro jail times and rehabilitations processes. There was once instance when they had a brief reunion. It gave him the feeling of himself having a life of hell. It was as if he was likewise going to the same direction of

Organizational Business Essay Example | Topics and Well Written Essays - 500 words

Organizational Business - Essay Example Furthermore, the study disclosed that if the employees were given more say in decisions pertaining to their jobs, it will create more satisfaction and generate harmony in the workplace. Another major finding of the research is that job content is not one of the factors which influence organizational culture. The second article on organizational culture is â€Å"The Transformation of Nissan – The Reform of Corporate Culture† by Yasuhiro Ishizuna. This article presents the story of Nissan and how the change in its corporate culture transformed the company (Ishizuna 9). In the story of Nissan, the greatest factor that affected the organizational culture is the leadership, more specifically; it was the President Mr. Yutaka Kume who introduced changes in the traditional views and attitudes of the employees. The reforms in the culture which he introduced paved the way for Nissan to become more competitive globally. Organizations†. This exploratory study examined the relationship between leadership and organizational culture in nineteen nonprofit human service organizations. The research revealed that â€Å"organizational culture can be influenced: through the beliefs and experiences of its members, through beliefs and values of leaders, and through organizational practices† (Jaskyte 164). The articles on Nissan and the study by Jaskyte both share the idea that leadership plays an important role in the shaping of an organizational culture. Nissan’s experience showed how its president became the driving force in successfully transforming its culture starting from the grass-roots level and moving on throughout the company. In the same manner, Jaskyte’s study of non-profit organizations concluded that leaders must undergo changes in their leadership practices to shape the culture of their organizations (Jaskyte 164). As