Angelina Jolie Biography

Angelina Jolie Biography Angelina Jolie, born Angelina Jolie Voight on June 4, 1975, in Los Angeles, California, is an American actress famous for her tattoos and her acting ability. Jolie, which in French means pretty, was born to an Academy Award-winning actor, Jon Voight and Marcheline Bertrand with only one brother named James Haven. Just like any other children at her age, she also had a favorite cartoon character that she liked very much, which was the flying elephant Disney character â€Å"Dumbo. † She said that she cried when he was able to fly.Meanwhile, unlike her friends in general, little Jolie had had her own â€Å"different† childhood dream, which was to be a funeral director. Hence, it's not surprising that she has an interest in mortuary science and that she also has lots of â€Å"weird collections,† including her many tattoos and knives collection. Since her age of 11, Jolie attended the Lee Strasberg Theatre Institute before then at her 14 years age started modelling. Later on she was majored in film at New York University after she graduated from Beverly Hills High School at age 16.In the year of 1999, she starred in the film â€Å"Girl, Interrupted,† which was both starred and produced by Winona Ryder, as Lisa Rowe, for which she received an Academy Award for Best Supporting Actress. Besides, she has also starred in five different movies, all of which directed by her brother James Haven, with whom she's extremely close to and protective of. Their close relationship has, in many times, provoked public rumours that the two had an incest love affair (2000), but Jolie denied the issue and stated the speculation was absolutely false.That being so the show must go on. Despite all the media coverage on her relationship with her brother, Jolie has the letter â€Å"H† tattooed on the inside of her left wrist which is, for her, is a reference to two people she is close to who have this letter in their names: her brot her James Haven, and Timothy Hutton. However, she says the H tattoo stands only for James for she has already broken up with Hutton. Any other tattoos she has in her body include the Japanese sign for death, two pointy black American Indian symbols, a dragon, and a large black cross.The same holds true for her movie career big deal. Jolie, who is able to speak French, is known for her action in some famous movies. Some of her success movies are the â€Å"Bone Collector† (1999) and a 2000 action film â€Å"Gone in Sixty Seconds† which concerns a former car thief being forced to return to his former trade and steal 50 cars in only one night for a crime boss who is threatening to kill his brother. Mainly, Jolie is best known for her acting in a film based on the popular â€Å"Tomb Rider† (2001) video game series featuring her as its main character, Lara Croft.Then in 2003, she gained more success through the second film based on the same video game series entitled â€Å"Lara Croft Tomb Raider: The Cradle of Life†. Besides being an actress, she also worked as a professional model in London, New York and Los Angeles. Having Madonna, Elvis Presley, Frank Sinatra, The Clash and Matchbox 20 as her favourite music, Jolie has appeared in numerous music videos, including those of Meat Loaf, Lenny Kravitz and The Rolling Stones.Not only Jolie is a beautiful and attractive woman, but this respected actress, who has 3 Golden Globes in her hand, is also known for her humanitarian endeavours. She once published â€Å"Notes from My Travels† (2003), a collection of journal entries chronicling her early work with U. N. after she actively been a Goodwill Ambassador for its High Commission for Refugees since 2001 that made her frequently traveling to far-flung countries to draw attention to the unfortunate people in Third World nations.Unfortunately, Jolie's success as an actress and U. N. representative doesn't work in balance with her marriage as all her two marriages end in divorce. On March 28, 1996, she married British actor Jonny Lee Miller whom she co-starred with in the movie â€Å"Hackers† and for whom she attended her wedding in black leather trousers and a white shirt with his name painted in her blood on the back. Sadly, the marriage wasn't last long as they were divorced on February 3, 1999.After that she married to the American actor Billy Bob Thornton on May 5, 2000, with whom she adopted a son from Cambodia, Maddox Chivan Thornton Jolie, born on August 5, 2001. On May 27, 2003, both of them had legally separated with Jolie won Maddox custody. In early 2005, along with public shock on the issue of her becoming one cause of Brad Pitt and Jennifer Aniston's â€Å"eternal marriage† end, Angelina Jolie denied public rumours she's dating Colin Farrell, citing the many similarities they have made them wanted to save their â€Å"mutual attraction† best for last.Still in the same year, it has lat er been revealed that all the tidings concerning this matter were true as Pitt's publicist openly stated by early January 2006 that the actor and Jolie were expecting a child together to at the end welcome the new addition to their family, a girl named Shiloh Nouvel Jolie-Pitt, on the night of May 27, 2006 in Namibia, Africa. Two girls with only one boy, the actress adds a son into her and Pitt's clan to make the family whole adopted a Vietnam orphan Pax Thien from the Tam Binh orphanage outside Ho Chi Minh City in March 2007.Back to her acting career, Jolie sure encountered no difficulties in continuing her path on the upper rank of show business as offers of roles kept coming heavily for her, like those for â€Å"Beyond Borders† (2003), â€Å"Taking Lives† (2004), and â€Å"Sky Captain and the World of Tomorrow† (2004). Though slightly stumbled in the critically panned â€Å"Alexander† (2004), she wonderfully managed to bounce back in her next vehicle, the adventurous â€Å"Mr and Mrs Smith† (2005), when the Fox production scored a fantastic domestic gross of over $186 million in its run.Next seen in â€Å"The Good Shepherd† (2006) then â€Å"A Mighty Heart† (2007), she kept piling up stints into her resume, signing on as the star of â€Å"The Changeling†, â€Å"Wanted†, and â€Å"Atlas Shrugged,† all slated to come up in 2008 while providing the voice of Grendel's mother in â€Å"Beowulf† (2007) and Tigress in â€Å"Kung Fu Panda† (2008). Website: http://www. aceshowbiz. com/celebrity/angelina_jolie/biography. html Words: 995

Frankenstein: Nature vs Nurture

Twins are commonly used to study the effects of nature versus nurture. Ones immediate surroundings define who they become later on in life. The environment plays a huge role in the development of humanity through cultivating personality, character, beliefs, and many different aspects in a person’s life. Different environmental influences provide for a variety of people. In terms of the literary selection Frankenstein by Mary Shelley, the author’s view on Nature vs.Nurture is that the development of an individual revolves around nature. Firstly, the creature conceals wantonly emotions due to the flagrant mistreatment of society. Frankenstein exclaims â€Å"The love of another will destroy the cause of my crimes, and I shall become a thing of whose existence everyone will be ignorant† (Shelley 106). If someone is being shown love and kindness, they will be prone to reciprocate these emotions.As Frankenstein is persuading Victor to create him a female he commiserate s with humanity exclaiming, â€Å"I shall feel the affections of a sensitive being and become linked to the chain of existence and events, from which I am now excluded† (Shelley 106). Long term advantages for learning behavior and for the development of physical and mental health are obtained through stabilizing secure, receptive, and nourishing relationships. The creature learns this is early on in life which is beneficial, so he can carry out illustrious and consistent acts which is the key sustaining the foundation of a prevailing lifestyle.At first, the creature is destitute in expressing himself, however as he matures, he is able to manifest dissimilar emotions. Frankenstein verbally analyzes himself through concluding, â€Å"I am malicious because I am miserable. Am I not shunned and hated by all mankind† (Shelley 104). Learning through the acts of society and constantly being around certain attitudes attaches to the creature’s senses and he adapts. By vir tue of observing and grasping certain ideals of life.

Deafness Disability Essay Example | Topics and Well Written Essays - 2000 words

Deafness Disability - Essay Example While the mother of great inventor, Alexander Graham Bell was hard of hearing sine her birth, he used his earned funds to develop a school, called Volta Bureau, to teach deaf children. He also pursued actively the occupation of a deaf educator during late 1800s. People have used Different terminologies to define disability related with hearing impairments. For example, ‘deafened’ means the person who has acquired deafness later in life. While, ‘hearing impairment’ is a medical term, ‘hard of hearing’ is a sociological term. ‘Signing deaf’ is a term for deaf people who communicate using sign language.(Terminology, nd) Before describing this disability, it is essential to mention the difference between deafness and hearing impairment. While common sense provides the definition of being deaf as not being able to hear anything, the hearing impairment or hard of hearing means the ability to hear only partially. However, the fact that deaf people carry the residual hearing ability gives a new dimension to this definition. Accordingly, the physiological definition of deafness relates to the level of sound that the particular person is able to hear. This hearing sensitivity is normally described in terms of ‘decibels’ (dB). This level of sensitivity starts with zero as the perfect detection of an average person to hair faintest sound. The numbers above the zero level indicate the degree of hearing impairment. According to physiological intervention, people with hearing impairment of 90dB or above are considered as deaf and people with less than 90db hearing sensitivity level are considered ‘hard of hearing’. However, there is yet another viewpoint that relates the degree of hearing impairment with the impact it may have on speaking and developing a language, particularly in case of children. Accordingly, educators define a person as deaf who is not able to process, through audition, the linguistic information,

Finance For Management Essay Example | Topics and Well Written Essays - 1500 words

Finance For Management - Essay Example 383) This part of the paper seeks to analyse the Jensen argument in 1978, quoted by Pike& Neale that the efficient market hypothesis is the "best established fact in all of social science". Whilst Neale & McElroy (2004) were less categorical "sometimes stock market valuations may look irrational. But in the longer term the markets are efficient processors of information and get valuation about right" Numerous papers have demonstrated that early identification of new information can provide substantial profits. Insiders who trade on the basis of privileged information can therefore make excess returns, violating the strong form of the efficient market hypothesis. Even the earliest studies by Cowles (1933,1944), however, make it clear that investment professionals do not beat the market. It has already been stated that an efficient market is one where the prices of securities fully reflect all available information, but then what are the sufficient conditions for capital market efficiency In an idealized world, such conditions would be the debate about market efficiency has resulted in thousands of empirical studies and literature attempting to determine whether particular markets are in fact 'efficient', and if so to what degree. In fact, the majority of studies and researches of technical theories have gone to the result that it is difficult to predict prices. No wonder, Neale & McElroy (2004) were less categorical, and stated that "sometimes stock market valuations may look irrational. But in the longer term the markets are efficient processors of information and get valuation about right" In addition, the random walk theory indicates that price movements will not follow any trends and so by knowing the past price movements it's not possible to predict the future price movements. All these state that markets are in fact efficient. However, researchers have also exposed many stock market anomalies that seem to be inconsistent with the efficient market hypothesis. Conclusion This section attempts an analysis of Michael Jensen 1978 arguments on the efficient market hypothesis. An attempt was also made to reconcile this statement with Neale & McElroy 2004 statement. From the above analysis, one can gently conclude that trading strategies seem to be widespread among fund managers and there is little evidence that they would generate excess returns in practice (Malkiel, 2003). Researchers have also exposed many stock market anomalies that seem to be inconsistent with the efficient market hypothesis. The end of the year effect, small firm effect is all good examples to this effect. The efficient market hypothesis has been challenged by numerous studies on the grounds that there are often underrreactions or overreaction of stock markets to information. (Baberies et al, 1998; Daniel et al, 1998; Hong and Stein, 1999). Accordingly, in a variety of markets, sophisticated investors can earn

Conference Moderator Essay Example | Topics and Well Written Essays - 500 words

Conference Moderator - Essay Example People do everything in both cases-people stock the shelves, prepare the food, serve the food, help customers, man the cash registers and sweep the floor in 2003 just like they did in 1950. It's the same on any construction site. In 1950, guys with circular saws and hammers built houses. Today it is guys with circular saws and nail guns. No big difference. An airport in 1950 and an airport today are nearly identical. People take your tickets, handle the baggage, maintain the planes, and pilot them in both cases. Coney Island in 1950 looks like any amusement park today, with people operating the rides, selling the concessions and keeping the park clean. The point of the above passage is that certain industries will likely never be replaced by robots or technology alone. Despite all of the technological innovations that have taken place in the latter half of the past century, there are still a lot of jobs that are largely unaffected by automation. These are often called people-powered industries. Perhaps the most astonishing part is that these types of jobs make up over one-half of the jobs in America (Brain, Robots in 2015, 2008).

Financial statements for Blacksea plc for the years ended 30 June 2009 Assignment

Financial statements for Blacksea plc for the years ended 30 June 2009 and 2010 - Assignment Example The assets can be bifurcated to have current and fixed assets. Current assets can be quickly converted into the cash within a few months time in the normal course of operations. Fixed assets, also called long term investments of the company in land, plant, building, equipment, fixtures, furniture etc. have longer life period and they last for several years or decades over its useful life. It is nature of the business that decides whether the company will have more capital employed in the current assets or in the fixed assets. There is nothing good or bad per se where assets are deployed; however, when it is compared with the other companies in the same industry group, it can provide an idea whether assets are deployed efficiently or not. So goes with liabilities of the company. They can be bifurcated in the current and long-term liabilities. Current liabilities constitute those payments which are to be paid within a few months. Long-term liabilities mean long-term loans, mortgage payments and other liabilities of similar nature that are to be paid in several years. The financial analysis based on these factors will tell us about the liquidity of the company. This will also tell us about the risk that investors carry by investing in the company. It is important to know whether company’s current assets are sufficient enough to pay for the current liabilities. (Atrill & Mclaney1997) Current ratio of the company in the year ended June 2009 was noticed at 1.46:1, which further improved to 2.73:1 during the year ended June 2010. This is quite safe for the company. The current ratio for the same industry group is noticed at 2.5:1 so it can be said that Blacksea enjoys somewhat superior current ratio as per the year 2010. Creditors should have no problem in lending to the company based on the existing current ratio. Similarly, gearing ratio (debt/equity) in the year 2009 was pretty

Is the work performance of registered nurses who are actively engaged Research Proposal

Is the work performance of registered nurses who are actively engaged in the leading and managing of their techs (certified nurses assistant) better than those nurses who are partially involved - Research Proposal Example ing and leading other nurses in their role of taking care of patients, and other activities of importance that the institution might be engaged in; and controlling all activities of the nurses including evaluation of their performance in the nursing work as well as performance in departmental subunits. Staffing, as one of the roles of the nursing managers, includes the acquisition of staff on full time and/or part time nursing assistants who act as the ‘eyes and ears of the registered nurses/ nurse managers’. The health institutions can decide to take on board a nurse manager to take on the role of taking charge of the full time nursing assistants and have another taking charge of the part time nursing assistants. At the same time, a nurse manager might be in charge of both the full time and the part time nursing assistants. In both cases, dealing with either category of the nursing assistants has its own challenges which must be tackled differently. This business resear ch report will undertake to explain the differences in the management and performance skills for nurse managers dealing with the full time nursing assistants and those dealing with the part time nursing assistants. The areas that will be addressed by this business report include areas where nursing management is needed; the skills needed for the profession; the differences in management that results from nursing managers taking on either part time or fulltime assistant nurses; the differences in skills required in dealing with either part time or fulltime nursing assistants; and the nature of work performed by the nursing managers. The results yielded by the study conducted included; the existence of differences in management roles as well as skills in managing fulltime and part time nursing assistants; the vast health related field in which the nursing management career has importance and is utilized; and the critical worked performed by the nurse managers which resonates around ad ministration

Geoffrey Chaucer Impact History Research Paper Example | Topics and Well Written Essays - 1000 words

Geoffrey Chaucer Impact History - Research Paper Example The present research has identified that the Canterbury tales started with the names of the people going to Canterbury for pilgrimage and moved on to the stories of each individual narrating the personal story during the journey. The writer had written the story of each pilgrim with much detail regarding their jobs, personal behavior and style of outfits having historical relevance and with the perspective of the community. It is because of the reason that Canterbury tales had become the most popular and greatest work of English writing that every historian must have read. The major reasons behind the popularity is the deep insight of the subject and the changes of fourteen century had been mentioned with perfection regarding religion, social aspects and gender differences. In 1343, Chaucer came into this world in Great Britain as a middle class family member but he spent his life in the ruling aristocratic home. During his lifetime he understood the difference and realities of the u pper class and middle class and their bonding with the lower class. This deep understanding made his mind clear and resulted in finesse in writing and clearly stated differences with perfection and amuse regarding social class. His writings also revealed the changes in society. Chaucer was a highly qualified writer although; this quality was not popular among the writers of that century belonging to a middle class. The Canterbury tales had the storyline of pilgrims on their way to their destiny. The story was initiated by the writer in 1387 and continued writing it till his death in 1400. However, the whole story was not fully complete, but there was tales in it with complete meaning and became the leading stories not for that century but for the entire centuries. In the starting of the Canterbury tales, the writer had expressed his views about the non acceptance of rules and regulations by new generation from the old ones. For example: in tale â€Å"general prologue†, the kn ight was explained as honest, accurate and noble and opposite to him was his son with the following of the footsteps of the father. The son was getting the same training as his father but he was more inclined towards arts like writing poetry and singing instead of showing valor and courage as his father. The whole writing showed the changes circumstances than the medieval period as mentioned by historians regarding the knighthood in a country. Chaucer story also mentioned the literature and poetry as the vital parts of the England’s society at that time period that revealed more about the knighthood changes. While the writer was writing over this story during that century, the knighthood was losing its charm and importance in the England. Representation of changing role of society The Canterbury tales did not only explain the changing of society’s role for the high and ruling class but also the change of ideas and controversies regarding the religion in fourteen centur y. The main idea of the Canterbury tales was to explain the pilgrims going on a pilgrimage. Thus, the main concept described the importance of religion in England at that time among the society. According to justice, pilgrimage is travel to the place of worship or tomb of saint by the Christians. The story based on the pilgrims belonged to the clergy. The latest writers can get the better understanding of the people working in the church at that time by reading the tales and can also get to know about the valuable items for the male and female members of clergy during fourteenth century. Religious perspective of Chaucer Chaucer’s described the character of the person in a much detailed and clear tone. In medieval period, parson was known to be as the best clergyman.

Greenhouse effect and global warming Essay Example | Topics and Well Written Essays - 1250 words

Greenhouse effect and global warming - Essay Example There has been a considerable increase in the average temperature of earth in the past century. This rise in temperature is attributed to the effects of global warming brought about by the accumulation of greenhouse gases in the atmosphere. This phenomenon is called Global Warming. (In the news, Global Warming.org).The global warming has happened in the past few years and is evident from the rise in mean temperature of the earth's atmosphere. The main causes for the global warming are attributed to release of green house gases by human activities. The main gases contributing to green house effect are carbon dioxide, water vapor, methane and nitrous oxide. The largest producers of these gases are the thermal power plants, which burn the fossil fuels and produce these gases in large quantities. The second biggest sources of these green house gases are the road vehicles and industries. The global warming has led to increase in mean earth surface temperature and thus melting of polar ice . There are frequent melt down of glaciers that result in floods and other natural calamities. The melting of ice at the poles had led the mean sea level. And further increase in temperature may further melt the ice and lead to further increase in mean sea level, which will engulf low lying countries. (Global Warming facts, Global Warming.org). HOT (or warm) TOPIC as Always! Well, Global warming has always been in news for some time around due to several factors (including comical) and was even referred in the Daryl Cargle cartoon Global chaos-Halloween 2008 as one of the demons in the Halloween night who scare today's population. On the contrary this principle has been exploited so skillfully by ecological scare-mongers that it is now regarded as politically incorrect, even unscientific, to denounce global warming hysteria as unproven speculation. In his latest exciting and provocative techno-thriller State of Fear, Michael Crichton exposes a scintillating revelation, regarding the way ecological groups have twisted data and facts to create mass anxiety. He points out that we know astonishingly little about the environment. All sides make exaggerated claims. "We know that atmospheric carbon is increasing. We are also in the midst of a natural warming trend that started in 1850 at the end of what is called the Little Ice Age. It is scientifically impossi ble to prove whether the subsequent warming is natural or man-made." Greens say, rightly, that the best scientific assessment today is that global warming is occurring. Yet never in history have scientists accurately predicted what will happen 100 years later. A century ago no scientists predicted the internet, microwave ovens, TV, nuclear explosions or antibiotics. It is impossible, even stupid, to predict the distant future. That scientific truth is rarely mentioned. Why Because the global warming movement has now become a multi-billion dollar business with thousands of jobs and millions in funding for NGOs and think-tanks, top jobs and prizes for scientists, and huge media coverage for predictions of disaster. Something worth a laugh! The "Discovery" channel recently produced a documentary on Greenland's alleged "melting glaciers." Oh boy! Here we go again with Global Warming. It's

Post-Civil War Urbanization Pros and Cons Essay Example for Free

Post-Civil War Urbanization Pros and Cons Essay The Post-Civil War era of urbanization in the United States created a number of improvements and positive results that outweighed the negative aspects of the time. The country witnessed an increase in population, a better public school system, and increased social reform movements. During urbanization, the population of the United States rose. In 1860, none of America’s cities had a million citizens but by 1890, New York, Chicago, and Philadelphia all had more than one million inhabitants. With a population of approximately 3. 5 million people, New York became the second largest city in the world. A wave of immigration from Europe contributed to the increase in population. These â€Å"New Immigrants† came from eastern European nations such as Italy, Greece, and Poland. The increase in population allowed for the increase in other sections of society. As the population increased, the need for education also rose. The number of public high schools in America grew between the 1880s and the 1890s. The idea that a free government could not function successfully with uneducated and ignorant people became more widely accepted. Colleges became increasingly necessary and schools designed for training teachers expanded. Education was greatly helped by the Morrill Act of 1862 which granted public lands to the states for support of education, many of which became state universities. Urbanization and the population boom allowed for education to greatly increase. The problems surrounding the immigrant and working class helped awaken a new social reform movement. Jane Adams was a college-educated reformer against war and poverty. In 1889, she established the Hull House as a settlement house to help immigrants. More settlement houses were established and used as centers for activism and social reform. In 1893, the Hull House successfully lobbied for an Illinois anti-sweatshop law to protect women workers and prohibit child labor. Urbanization after the Civil War helped to reawaken the Social Reform movements in America. Urbanization helped the United States of America rebound after the Civil War. The Population boom, growing education, and social reforms were all beneficial results that changed the nation. Though there were some negative aspects of urbanization, the good results outweighed the bad. Kaitlyn Lucas Ms. Rizzo AP United States History B February 10, 2014 Urbanization Cons The post-Civil War age of urbanization had terrible effects on the nation as a whole. The good aspects of urbanization were not worth the bad aspects that accompanied them. The United States of America faced new problems. Urbanization led to pollution and waste production, and a disturbance in rural America. People who lived in the country produced very little waste. They used and renewed the resources at their disposal. Once urbanization began to pick up and new businesses such as Sears began to package things in throwaway bottles, boxes, bags, and cans, getting rid of waste became a problem. Pollution became a real problem in cities and sanitary facilities could not keep up with the waste produced by the booming population. The cities were filled with a permanent stench due to impure water, uncollected garbage, unwashed bodies, and animal droppings. Urbanization removed and replaced many jobs, particularly those in agriculture. Farmers were drawn from their fields and moved to cities to work in factories. Rural America was declining and giving way to the rise of urban America. Local general stores were replaced by large chain department stores such as Macy’s. The era of urbanization increased the division between classes. The Wealthy lived in suburban mansions and the poor lived in dirty slums, many struggling to survive. Urbanization created mass waste production, and the decline in rural America. Any good that came out of post-Civil War urbanization, was overshadowed by the negative aspects of the time period.

Scientific Inventions On Human Life

Scientific Inventions On Human Life What is scientific invention? According to me scientific invention is a machine or device or a scientific technique which either helps or completely solves humans problems that he or she face in daily life. According to www.businessdictionary.com invention is: New scientific or  technical  idea, and the  means  of its embodiment or accomplishment. To be patentable, an invention must be  novel, have  utility, and be non-obvious. To be called an invention, an idea only  needs  to be proven as workable. But to be called an innovation, it must also be replicable at an  economical  cost, and must satisfy a specific need. Thats why only a few inventions  lead  to  innovations  because not all of them are economically feasible. And according to Wikipedia scientific invention is An  invention  is a unique or novel  device, method, composition or process. It may be an improvement upon a machine or product, or a new process for creating an object or a result. An invention that achieves a completely unique function or result may be a radical breakthrough. Such works are  novel  and  not obvious  to  others skilled in the same field. These definitions are enough to tell us or are enough to make us understand the meaning of scientific inventions but the question is why we need scientific inventions? Sometimes, the things They say, the laws They make, the way the world spins doesnt make any sense at all Which is exactly why you have to ask Why? and keep on asking until you get the TRUTH   à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Ã‚  Joe Kelly,  Douglas Fredericks and the House of They And that is exactly why we need inventions to find the truth behind the things we do not understand. And we need inventions to help us understand that truth and help us use it to our own benefit. Like scientists discovered electricity by inventing different inventions and then they used electricity to their own benefit now the entire world is using electricity. The effect of scientific inventions on human life is huge. So huge that it is difficult to comprehend it but I will try and explain a little in my essay. Inventions have changed our lives it has revolutionized every aspect of our life. if we look at our means of communication then we will see that first we used to communicate with letters, but then telegram was invented which was a faster way to communicate but not fast enough then telephone was invented which made our lives easier and made us communicate with our loved ones so easily and made it made possible for us to communicate with someone who is miles away from us. And now days it is even possible to video chat with anyone on any part of the world and this entire have been made possible due to the scientific inventions. Then with the progress of science and its inventions the means of travel have also changed in the early times people have to travel through horse and camels and they completed their journey in months even in yea rs but due to development in scientific inventions it is now possible to travel distances of thousands of miles in hours or days. Due to scientific inventions we were able to find answer to our question which we thought we can never answer, like people used to say that humans cannot fly but due to the advancements of scientific inventions we can now fly in the air with the help of an airplane. In our daily life we use a lot of scientific inventions, like television, fridge, fans, laptops, mobile phones, micro wave Owens, tube light, cars, bikes, and many more of scientific inventions they have made our life more luxurious and made our work more easy and less time consuming it has granted us to do things in minutes which we did in days, months even its has completely changed our lifestyles and altogether our lives they are a blessing on us. Computers are useless. They can only give you answers.   à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Ã‚  Pablo Picasso Due to scientific inventions cure of many diseases have been found which were thought incurable in earlier times. The life expectance has increased drastically in earlier times many people died of disease which are now extinct due to new techniques and invention invented by scientists. In new types of drugs are invented to cure the incurable diseases vaccines have made many disease extinct. Doctor uses many kinds of inventions to diagnose patients diseases. This has made it easy for them to t find out what is wrong with their patient. Doctor use inventions like x-ray machines, USG machines, angiography machines, laparoscopic devices and monitors, CT scan machines, MRI machines, digital thermometer, digital blood pressure machines, blood sugar measuring devices, Stethoscopes, torches, laryngoscopes, otoscope and many more. If these inventions were not available to them they might not be able to diagnose some disease or might diagnoses it in correctly and the patient may die but these inventions have made it possible to look up all kind of diseases in human body and also have made it possible to cure it and because of some scientific inventions now surgeries of tumors which were in operatable are now operate able. And due to these inventions surgeries of hrs have decreased to minutes and with minimum side affect. Engineers have made up dams to prevent floods which also help in producing electricity and provide water to agricultural land. Due to scientific inventions now it is possible to save ourselves from natural disaster as inventions have been invented which predict the natural disasters before they have happened. And can be used to save many people from natural disasters. Any sufficiently advanced technology is indistinguishable from magic.   à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Ã‚  Arthur C. Clarke,  Profiles of the Future: An Inquiry into the Limits of the Possible Arthur C. Clarke is absolutely correct because scientific inventions have done the unimaginable it has enabled us to go to the moon which we thought was impossible and now due to scientific invention we final seen moon closely enough to understand it and can go in space and wander in it. Computer is the most amazing invention of all time it has made everyones life easy it has finished gaps between people by internet it has made all the knowledge known to man open to everyone in the world through internet it has solved so many problems of people that it is difficult to write them all I know theres a proverb which that says To err is human, but a human error is nothing to what a computer can do if it tries.   à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Ã‚  Agatha Christie,  Halloween Party Electricity the biggest invention of all time and the most important invention of all time. Now a days almost everything runs on electricity. Electricity has brightened our nights and given us cold winds in summers. It has made us to communicate with each other by telephones and it has completely changed our life. Scientific inventions have also revolutionized factories it has increased their production as machines produce more than human they get more work done than humans in a specific time. Now machines are available which make a product in more efficient way which is less time consuming and less money consuming and is still better than before. Where scientific inventions have so many advantages there are some disadvantages too. Scientific inventions have made people so much dependent on technology and inventions that it is now very difficult for people to function or carry on with their life without these inventions like if now we have to walk to place we will have so much difficulty. Scientific inventions have made people so lazy and they have become their slave they are dependent to do everything in their life with the help of scientific inventions. Scientific inventions have made people jobless as in factories and many offices machines have taken place of humans as machines are more efficient and are money efficient too. And due to these new scientific inventions and scientific inventions have also increased pollution in our environment which have created a lot of problems, it is destroying our environment and killing our planet slowly. These scientific inventions although have made life more luxurious but have made it a lot more complex and complicated. Due to scientific inventions the noise pollution have increased, anywhere we go we will not find peace and quiet traffic has so much increased in the cities that people want to escape from the traffic and hide from it in remote areas. Due to new inventions world is facing new type of dangers which they did not even new about like genetic mutation due to nuclear reactors, fumes coming out of factories are responsible for destroying ozone and global warming. Now people are facing danger due to scientific inventions. Now new type of entertainment sources have made people useless has they waste their time on watching television all day long. Then children waste their time on video games and internet. Children instead of doing their homework or studying they waste their time on internet and video games and these technology is so expensive and people waste their money on it. Many people cannot afford it and their children want these things so they start earning money the wrong way to buy those things. Academic performance of people is decreasing because people are wasting their time watching television and internet many people are addicted to it. And this all is creating diseases and disorders such as obesity, laziness, loss of personality and it has also affected their eye sight. It has disabled us from of friendly and face to face communication chance with each other. Because of scientific inventions people do not get any kind of physical activity or exercise. Which has increased diseases such as obesity which is very common now-a-days. There are some inventions which are too complex for some people and they cannot use it so the feel inferior to others which has created gaps and jealousy between people. To make electricity, which runs most of the scientific inventions is made by exhausting fossil fuels which is killing our world slowly although scientists have found methods to make electricity by renewable sources but they are more expensive than the traditional ways which takes up many resources and is creating a lot of and all kinds of pollution in our world. The biggest and disastrous scientific inventions are weapons which have made this world a living hell. They have destroyed the peace of this world and have imposed the fear of war in every persons mind. Every day hundreds of thousands of people die due to these monstrous inventions and they are the sole reason for terrorism. Countries are wasting so much money on the research and development of weapons so the powerful may remain powerful so they can impose their command on the less powerful. Nuclear weapons have been developed to wipe out whole countries from the face of the earth. So many people died in Hiroshima and Nagasaki during world war 2because of atomic bombs, even in Pakistan so many people have died in suicide bombing. And in other incident of terrorism. People that they made these weapons to defend themselves but if there were no weapons then from what they needed defending from. On name of defense they kill and slaughter people. This is absolutely wrong. In the end I would only say that it is not the inventions but it is their use that has made them harmful if the same thing is used for good it becomes a blessing for everyone but if that thing is used for evil purposes then it becomes accurse for whole humanity some people use scientific invention for the benefit of people and the world and others use it for the destruction and evil so this does not make the invention good or bad it makes it user good or bad because when something is invented it is usually is invented for the benefit of human kind but its user may use it for evil or good like computer was invented to solve and help people with their problems but people now even use it for hacking into other peoples personal files and stealing money from people. So scientific inventions have both disadvantages and advantages but the number of advantages is so great that we can over look its disadvantages, because now these inventions have made over life so easy that now we cannot live without them we need them in every aspect of our life.

Explain the harmful effects of drugs such as ecstasy on the individual

In recent years, the rising use of addictive drugs has become one of the biggest social problems menacing certain countries. The illicit use of a variety of drugs appears to be increasing. Generally, a drug can be a substance, other than those required for the maintenance of normal health, which by its chemical nature alters the structure or function of a living organism. In this essay, drugs are more appropriate defined as psychoactive drugs such as ecstasy and cannabis, which lead to the influence of the central nervous system in mood, thought and behaviour. In addition, drugs can be classified into three categories  ¡V depressants, stimulants and hallucinogens (McGill, 2002, 78). It is widely believed that taking drugs can lead to harmful consequences on the individual and society. Therefore, this essay is concentrated on explaining the physical and psychological effects on individuals and the social impacts on society. Despite the belief that the perceived benefits outweigh the negatives, the negligence of the harmful consequences and dangers of drug taking results from the little or no drugs ¡Ã‚ ¦ knowledge among the drug takers. The truth is taking drugs may bring physical and psychological effects on individuals. Taking ecstasy as an example, also known as MethyleneDioxyMethAmphetamine, is a drug made with Lysergic Acid Diethylamide and amphetamines. The effects of ecstasy begin about thirty minutes after use and may last for four hours (Hurwitz, 1992, 21). Owing to the new development of youth  ¡Ã‚ §club ¡Ã‚ ¨ or  ¡Ã‚ §rave ¡Ã‚ ¨ culture, there is a rise of ecstasy use as recreational drugs among the young generation. Referring to National Drug Strategy, it explains that 40 per cent of the Australian population aged 14 or older has tried cannabis which is the most widely used illicit drug in Australia. This is followed by ecstasy which is the most frequently used amphetamines due to t he substantial rise in the use and availability of amphetamine-type substances (1998, Internet). Although the drug takers may experience positive changes in feelings and emotions, a high energy level and increasing confidence in the first few hours after taking ecstasy, there are harmful effects afterwards. According to Ecstasy Organization, it states that the short term effects of taking ecstasy include having dilated pupils, jaw clenching and teeth grinding, sweating, a rise in body tem... ...d incarcerated perpetrators of drug- related crimes (20.4 percent), lost legitimate production due to drug-related crime careers (19.7 percent), and other costs of drug-related crimes, including Federal drug traffic control, property damage, and police, legal, and corrections services (18.4 percent). Most of the remaining costs resulted from premature deaths (14.9 percent), lost productivity due to drug-related illness (14.5 percent), and healthcare expenditures (10.2 percent) (1995, Internet). Thus, in summary, although drugs such as ecstasy and cannabis may bring positive changes in feelings and emotions and a rise in energy level, it is no denying that the long-term negative physical and psychological effects outweigh the benefits on individuals. Likewise, it may still be suggested that the use of drug may also have social impacts such as increase in crime rate, family and work problems as well as economic costs on society. Drug abuse has detrimental effects on both individuals and society that has no sure end but tragedy. It is a dilemma that cannot be neglected. Future and current societies and governments must work to address to it, otherwise it will spread like a disease.

Cal Ripken Jr. :: essays research papers

Cal Ripken, Jr., was the perfect baseball player. He would play when he had the flu and even when he had a sprained ankle. He was loyal to his city of Baltimore. He never left if more money was offered. In 1995 he broke Lou Gehrig’s 2,130 games by playing 2,218 games in a row. According to World Book, Cal ended his streak of 2,632 consecutive games when he chose not to play in the game of September 20, 1998. He was 6 feet 4 inches tall and weighed 220 pounds. He was and still is the biggest shortstop in major league history. He is the only shortstop ever to hit 20 or more home runs in 10 straight seasons. He is noticed much less than most major league superstars. He only gets noticed for his good plays. He is the only shortstop to have a record of start in eight straight All Star games. In his first year in the major league, he was voted Rookie of the Year by the newspapers writers who cover the American league. In 1983, at the age of twenty-three, Cal lead the Orioles to a World Series victory. He always seemed the favorite every group would vote for as player of the year. There were two reasons. First was his outstanding performance on the field. Second was the way Cal handled himself off the field. He loves being a role model for children, so he tries to be the best person he can in order to set a good example. In 1987, Cal had a dream come true. His brother Billy joined the Orioles and the team was managed by his father Cal Ripken, Sr. His Father was manager of the team until the beginning of the 1988 season. The Orioles started the season by losing the first six games. The teams owner and general manager made the decision of removing Cal Ripken, Sr. as the manager. Cal Ripken, Sr. was put back as third base coach. Cal Jr. understood, because he knew these things happen in baseball. Cal was so dedicated to baseball that he had a batting cage with a mechanical pitcher in his backyard so he could practice for hours everyday. Cal would spend one afternoon a week at Baltimore’s stadium answering every letter he received from fans. He would hang around the ballpark more than an hour after games, signing more than 500 autographs.

Free Candide Essays: Impossibility Of The Happy Life :: Candide essays

Candide: The Impossibility Of The Happy Life This paper's focus is Voltaire's view of human happiness. Specifically, it will argue that Voltaire, in Candide, says that human happiness is impossible. Voltaire believes this for three reasons. First, Voltaire presents mankind in the novel spending all its life worried about personal problems of the moment. When people in Candide have no problems, Voltaire indicates, they do not feel happy but become bored instead. Their emotional lives swing between worries and boredom with almost no periods of prolonged happiness. Secondly, Voltaire believes human happiness is impossible because the world as he presents it in Candide is full of selfish people whose actions spoil the well being of all their fellow human beings. Thirdly, Voltaire believes human happiness is impossible because governments are so violent and organized religion is so corrupt that they ruin the lives of millions through war and exploitation. These points may be amply demonstrated through an analysis of Candide itself and also through the views of important critics. To best appreciate this novel, however, some background concerning its origins and its relationship to the author's preoccupations should be mentioned. Francois Marie Arouet de Voltaire lived from 1694-1778. He was an author and a philosopher whose philosophy stressed rationality, democracy and scientific inquiry. These interests can all be seen in Candide, for example, which has a philosopher for a main character and which satirizes the philosophy of Leibnitz throughout the text. The novel Candide was written in response to the earthquake of 1759 which hit Lisbon and resulted in the instantaneous and indiscriminate deaths of thousands. Appalled by the horrible deaths of so many innocent people, Voltaire was at this time also incensed by Leibnitz who wrote that given the worlds God might have created, by choosing to endow mankind with free will, "the world we live in is the best of all possible worlds." To Voltaire, this response to the earthquake amounted to an abominable moral complacency and indifference by philosophers such as Leibnitz, who Voltaire felt seemed to accept all the other normal suffering and injustice i n the world. Hence in Candide, Voltaire relentlessly satirizes Leibnitz's formulation by shifting the stress to "this is the best of all possible worlds" and bringing up the line every time a character encounters a horrible calamity or atrocity. However, it should be added that Voltaire's hatred of injustices perpetrated by the aristocracy, the church and the state--all of which he satirizes in Candide--also grew out of his personal experiences.

Contemporary Economic Systems of the World Essay

Humans need supply of food and other necessities in order to survive and prevail. The way through which humans manage and arrange their provisions is called the economic system. The oldest of all these systems is the barter system in which goods are exchanged without any proper currency involved. The three major contemporary economic systems are the market economy system, centrally planned economic system and mixed economic system. The market economy system is a system where society or government has a lesser role in deciding about the way the system should be run or goods to be produced. The process and the forces involved in the market are the key factors in determining and shaping the way of the system. Nearly all the Capitalist economies like the United States, United Kingdom, France and Japan are the examples of market economic system. In the market economic system the individuals and the private sector has the right to own, run and expand business and property. In planned economic system the society and government has the major role to decide about the trends and way the system should behave and get going. These systems focus on equal distribution of wealth and social justice. Most socialist and communist systems are based on this type of economic system. The former U. S. S. R was the key socialist economic country, while contemporary example socialist economies is Cuba. Mixed Economic Systems are those systems, which were basically centrally planned economic systems, but they have compromised on some issues like private business and property ownership and have adopted some aspects of the market economy. Chinese economic system is the major example of mixed economy because even in China there are some regions where there is a complete market economic system like Hong Kong. While the country’s whole socialist economy has been altered to make it more compatible with the western market economies.

THE USE OF INFORMATION SYSTEMS IN EDUCATION

As you may or may non cognize, an Information System is a aggregation of hardware, package, informations, people, and processs that work together to bring forth quality information and instruction is the procedure of geting cognition. How do people get this cognition you may be believing? Well, they learn from other people such as pedagogues, employers and workers. There are many signifiers of stuffs that are used in instruction. The traditional stuffs would be the text books and manuals used for acquisition tools, but in todays times it ‘s a different narrative. Educators are now turning to computing machines to help them with larning. This new manner of acquisition is going highly popular and is realy distributing fast. Not merely can you utilize information systems inside the schoolroom to attach to face to confront larning but it can besides be used for distance acquisition. Learning has no boundries when it comes to IS. The Internet allows pupil to hold to entree to an eternal sum of information for research intents.Students of all ages can utilize on-line activities that relate to their capable affair and keyboarding accomplishments are being developed at really early ages. In order to succed and derive more cognition about our information-rich society, pupils must be able to utilize this engineering efficaciously, both in an educational scene and beyond. The instructors of today are confronting many challenges and alterations, it is going an progressively more hard occupation because of the immense sums of outlooks. By utilizing engineering in learning it can really assist with many outlooks faced by the pedagogues of today. IS alterations from twelvemonth to twelvemonth therefore it is of import for a instructor to take portion in professional development in engineering. Professional development ensures that engineering is used eficiently and efficaciously in order to make new chances for larning and to advance pupil accomplishment. In a manner, Information Systems have become the anchor of modern instruction. It allows schools to hive away valuable pupil information and assists the disposal section with the direction of the full school. When an IS tool is good to larning, it benefits learning. If an IS tool is good to learning, it in bend benefits disposal and the learning pupils and so on. It is a collaborative attempt which affects all facets of instruction. Teachers can show many IS tools to pupils in order to assistance in the acquisition procedure. Examples of these acquisition tools would be E-learning, Web TC, online categories, construct maps and distance acquisition are all classified as signifiers of instructional engineering. Distance acquisition has many benefits, these include leting pupils to go to categories when the state of affairs does non allow them to go to the on-campus talk, it gives the pupils flexibleness to work on assignments when their agenda permits them to and in bend this releases a pupil from go toing a category where a set twenty-four hours and clip is scheduled. Students besides have the priviledge to make synergistic teamwork between groups every bit good as have the chance to cormmunicate with people from different backgrounds, civilizations from all around the universe. Having IS capablenesss in the schoolroom allows pupils to hold mention stuffs at their fingertips. The web is non merely a beginning for communicating but can besides supply mention for an tremendous figure of subjects. Today ‘s web non merely consists of Web sites where information on assorted subjects can be found but it contains pictures where the ocular scholar can analyze subjects in a manner that they process information. This resource provides pedagogues with prosecuting digital resources to be more effectual in the schoolroom and in bend addition pupil involvement by linking the schoolroom to an abundant sum of information from around the universe. When utilizing such resources, the instructor is now a facilitator in larning the capable stuff and non person who is talking the stuffs like in the yesteryear. The bulk of the determinations made within educational establishments are made from analysing informations this information is collected by the usage of IS engineering. Examples of IS engineering would be an on-line trials ( such as Exam View or Quiz Star ) where pupils take trials online and recieve their consequences about immediatly. This on-line tool so shops the trial and the memo to the trial, but will besides hive away the pupils replies. A study can be instantly generated after the trial has been completed. The information from the studies will instantly be available for instructors so they can be shown where the pupils are fighting. A common illustration of the usage of this engineering in the schoolroom are pupils utilizing computing machines for research undertakings, computing machine package and presentations. Assorted applications are taught to pupils on a day-to-day footing. Due to the fact that today ‘s pupils learn in many different ways, instructors need to calculate out variou effectual methods for them to acquire that information. The regulations of the past bash non use to the pupils of today. Alternatively of the pupils necessitating to accommodate to suit the cast of what the instructor expects, the instructor needs to accommodate the manner they deliver that information to the pupils. IS helps better instruction in the schoolroom due to the fact that it gives the instructor the chance to educate the pupils many different ways. It requires pupils to believe outside the box and acquire a better apprehension of the information that is being presented to them. Students besides have a opportunity to research thoughts on manus and do their acquisition more meaningful and relevant. In the yesteryear, instruction was one dimensional. However, due to engineering altering the ambiance in the schoolroom, instruction is now teacher directed, but pupils can go farther engaged with helping the instructors lesson with the provided engineering at a chink of a button. Teachers besides have to set up a ground for utilizing IS in the schoolroom and have to do the instruction successful for their pupils. In order for learning to be effectual instructors need to let flexibleness in the lessons prepared on a day-to-day footing. In the society of today, information systems are altering quickly twenty-four hours by twenty-four hours. There are many different manners of engineering that can be use to hike acquisition for pupils. These manners of engineering can run from Power Point presentations to mobile laptops with Internet entree for each pupil. With engineering like this in the schoolroom the pupils get a much better quality of larning. Nowdays information systems are going easier and easier to utilize and this makes it more convenient for pupils who wants to make research and happen solutions to there jobs. Students gain cognition through computing machines where engineering is used basically as a coach and serves to increase the pupils basic accomplishments and cognition and where engineering is used as a tool that can be applied to a assortment of ends in the acquisition procedure which can function as a resource to assist develop higher order thought, creativeness and research accomplishments. Communication is highly of import if you want the right message to be delivered. There are many different ways to pass on. Using the right method for its bringing is merely every bit of import. In the past instructors and pupils would do presentations in category and would utilize flip-charts, overhead projectors, or blackboards as their primary medium. Now, we have electronic whiteboards that record what the instructor writes, so pupils can entree the animated or narrated information on a computing machine for alteration after the presentation. Power Point presentations can besides be used, in which we can incorporate text, picture, sound, artworks, links to other paperss, or links to the Internet. This widespread application allows both pupils and instructors to pass on in a truly multimedia format. Social networking sites, electronic mail ( e-mail ) , and web logs ( web logs ) are three more agencies of easing communicating among pupils. Collaboration is now simpler than of all time due to the usage of online tools and package that allows pupils and pedagogues to work together on undertakings. Wikis, web seminars, and video conference calls are a few ways that pupils and instructors can come together and portion information with other pupils and co-workers. Communication can besides be done via the Web. Students can link to the cyberspace by utilizing either Dial-up entree, radio webs, DSL ( Digital Subscriber Line ) , satellite modems or overseas telegram modems. Many schools of today have Web sites that connect users to school calendars, upcoming featuring events, contact information for the school and pedagogues, library resources and a batch more. If IS did non be this would wholly be impossible to make. This method of communicating allows schools relay information to parents and pupils in a timely mode. Lots of schools have incorporated a type of IS that allows parents and defenders to hold entree to their kid ‘s consequences and attending record. In a nut shell parents sign up for their ain user name and watchword and so they have sole entree to this type of information. Via this IS tool, schools can hold 24/7 communicating with parents to inform them of their kid ‘s advancement in each category. When pupils graduate and enter into the on the job universe, they must be equipped with the necessary accomplishments to vie in an international market. An illustration of a accomplishment would being able to video conference which removes the boundaries of a traditional schoolroom. The pupils are able to derive valuable cognition that is outside of the text edition by speaking to pupils in that state. From the pedagogues ‘ point of view, computing machine applications allow for them to take a traditional schoolroom and turn it into a practical schoolroom. In the schoolroom, the assorted types of engineering deliver different signifiers of content and serve many different intents. Examples of this would be word processing and e-mailing which promote communicating accomplishments, database and spreadsheet plans which promote organisational accomplishments, every bit good as patterning package which encourages the apprehension of mathematic every bit good as scientific constructs. Educators and pupils likewise are both looking for better ways to present and larn information. Most educational plans use a computer-based preparation attack. Schools are rapidly accommodating to thse preparation plans and it in bend aids pupils in larning. The benefits that information systems give to the educational procedure are endless.

Chapter 27 History Quiz

Megan Golden RDNG 4240-502 11-20 Assessment Idea Assessment is the ongoing, systematic collection of information on all students. Reading Assessment is one of the pillars of effective reading programs. Assessing reading skills can be very repetitive and can easily get boring. Many students dread to be tested especially the ones who struggle with reading. Finding new ways to assess students in reading will help not only you but more importantly the student.There are many different ideas in which you can assess a student in reading other than just by paper and pencil. There are many projects, games, and online software available. For my particular idea I chose to pick a game. I recently observed a classroom where the teacher used this particular game, and I realized how much the kids enjoyed the game while also learning. Dividing the class into a team to do a game is always a good idea because its take pressure off of weak readers.After dividing the class into two different teams, call on a student and hold up a flash card, then have the student pronounce the word. Make a tally mark each time the student pronounces the word correctly. By keeping up with who had more tally marks and rewarding the team who had more always helps encourage the children. Also while doing this activity, be sure to make note of any students who were struggling. By making these notes it will let you know which student needs assistance.

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction. The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession. Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy. Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession. therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P. (2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12 The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.

History of Jazz Fusion. Social Changes and Jazz Fusion Essay

History of Jazz Fusion. Social Changes and Jazz Fusion - Essay Example When looking at the jazz fusions of the 1960s and 1970s, it can be seen that there is a direct relationship to both the expression of artistic advancement as well as the commerce which is associated with this. The combination of both intents by the various artists is one which has created several formulas for jazz fusion and has led to different sounds as well as new commercial opportunities for musicians. The formats and the interest which is surrounding this continues to remain as a main initiative with the idea of jazz and the promotion of specific formulas which can be used for higher interest among individuals who enjoy this particular expression of music. History of Jazz Fusion The propagation of jazz in the 1960s and the 1970s was associated with changes which were occurring in music during the time. Traditionally, jazz was known as an experimental style and was based on improvisation. However, the jazz form was constructed as the foundational movement with the ability to add in extra components to this. The construction of the jazz tradition was based first on the social roots, which was inclusive of innovation and experimentation as the basis of the art. The styles and periods that were before this time began with the blues, which emerged into swing, free jazz and jazz be-bop. Each of these related to finding a diverse way of expression, moving into improvisation that would be accepted and looking at more complex ways of examining style and expression. By looking at these components, there was the ability to create a different understanding and progression of jazz and the meanings which it held in contemporary society (DeVeaux, 1991: pg. 525). The historical aspects of jazz that led to the jazz – fusion of the 1960s was also inclusive of historical associations with popular culture of the time as well as the jazz culture that was well – known. The ideal of innovation, progression and the invention of new sounds was a part of the foundatio nal formula of jazz. However, the 1960s and 1970s began to move into these formulas not only as aspects of experimentation, but also moved into the ability to change the styles according to the sounds that were common during the time. This stayed in line with the jazz tradition and was able to tap into the cultural styles that were beginning to form in the contemporary society, such as rock and roll as well as pop. The concept of American jazz and the several branches which grew from this emerged during this time, specifically in light of the innovation and foundational ideologies of experimentation that were a part of jazz (Peretti, 1997: p. 35). Social Changes and Jazz Fusion Another aspect which was changing the way in which jazz was presented in society was from the cultural and social affiliations with music. During this time frame, jazz was known to be at a crossroads. There were traditions of jazz which were well – known to many; however, these were considered classics and often couldn’t be expressed in the same way. Repeating the same expressions in jazz through the traditional forms and the blues elements became one which didn’t work with the needs for jazz. At the same time, there was an emergence of cultural and social expressions that were based on diversity of thought as well as a changing ethnic identity within the culture. The traditions of music began to form within the culture as the main association of identity and were expanded on to reach specific groups who could best relate to these ideologies. The social movements were then a part of the jazz expressions and fusion that became a part of this time frame (Barkley, 2007: 6). The concept of creating a new sense of identity was one which jazz formed specifically because of social movements and the relationships which could be created. The Civil Rights Movement, aspects of free expression and the liberty to expand on various forms of ideals were the main concepts

Field site task Essay Example | Topics and Well Written Essays - 3000 words

Field site task - Essay Example Studies of Society and Environment (SOSE) is an essential part of almost all the Tasmanian educational institutions has been designed and implemented at school level. It contains variety of disciplines in their vast fold including History and Geography in particular and Anthropology, Sociology, Political Science and Economics in general; all of them are required to be kept in view while making a learning plan as the part of classroom curriculum on the one hand and field side task on the other. The best teaching plan will be the one designed to meet the needs and interests of the particular students we are teaching. (McDonald, 2001:23) I have selected the Salmon Ponds in my plan as the area situated in Derwent Valley for my field side task. Since fieldwork is an essential part of my course in SOSE, so all the activities related to it must be well-knitted and properly planned according to the requirements and patterns designed and developed for this purpose. Before embarking upon the t opic, it would be advisable to introduce and discuss the historical and geographical significance of the area under study. Salmon Ponds is situated in the Derwent Valley, which is not only an important part of Tasmania, but also is a remarkable region containing gorgeous scenes of natural beauties and worthwhile charms. Due to its splendid landscapes, magnificent planes and pageant hills, the valley captures the attention of visitors from different parts of the world. Since Tasmania maintains a rich cultural heritage, ideal geographical location and traditional historical background, it is therefore the area provides a lot for studies and research work especially in the discipline of SOSE. It is estimated that Aborigines were the most primitive community of the region, which have been stated living in this area for the last 35,000 years. Tasmania is said to be linked with the mainland nearly ten

Research proposal on how maternal incarceration affects children's Article

Research proposal on how maternal incarceration affects children's academic performance in the Bronx - Article Example The ordinary and average mom wakes up early in the morning to make breakfast for the schooling kids, prepare their things before the yellow bus arrives and send them off to safety. Owing to the dynamics of the strength of this bind, separating the child from the mommy will devastate, dislocate and disorient the life of the former while causing pain and unbearable sorrow to the latter. Incarceration is among the causes of the split. In the instant study and research proposal, the principal object of the undertaking is the case of schoolchildren from the Bronx of New York City whose mothers are behind bars. Several studies have indicated that the academic performance of those children is adversely affected by the separation. Special emphasis is had on African-American incarcerated mothers. Kids are deeply affected by the traumatic experience of their mothers being sent to jail. They feel left out or develop that frame of mind where they blame themselves for the unfortunate and sorry plight of the parent. The embarrassment and stigma brought about by the jailing of their mothers are significantly imprinted on the minds of these young people. Resultant of these circumstances, the subject children tend to have emotional and behavioral predicaments including poor showing in school. They are also vulnerable to becoming juvenile delinquents or drug addicts or both. They become figures themselves in the criminal justice system just like their parents who are mostly black or Latino. (Edelman, Marian Wright: Mothers Rocking the Prison Cradle. Politics. The Huffington Post. June 23, 2008. All Bronx News, All the Time! [internet]. Accessed on July 29, 2009. Available at: http://bronxnews.wordpress.com/2008/06/24/mothers-rocking-the-prison-cradle/) Disconnected from their mothers due to detention or imprisonment, the usual scenario for the abandoned children is that they are entrusted to the custody of a foster care of the government or of their kin. This situation results to these kids having difficulties in focusing to their studies in school. They find it hard to relate to their classmates and develop a sense of isolation. They also tend to have emotional shortcomings. (Nyary, Sasha. Foster Children With Mothers In Jail. March 2004. Children. Gotham Gazette. New York City News and Policy. [internet]. Accessed on July 29, 2009. Available at: http://www.gothamgazette.com/article/children/20040303/2/901) One child who had experienced getting removed from his family as a toddler when his mother was sent to jail would always be haunted by the dark past. Even when already living with a new family, he could not shrug off the sad memories indelibly marked in his recollections. He could not grow out of the ordeal. He would remember his mother reeling deeper into addiction and financial hardships. He would not forget her going to and fro jail times and rehabilitations processes. There was once instance when they had a brief reunion. It gave him the feeling of himself having a life of hell. It was as if he was likewise going to the same direction of

Organizational Business Essay Example | Topics and Well Written Essays - 500 words

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